#1 Best Ethnic Wear Jewellery Provider in Delhi

Summary 

Delhi, known for its grand weddings and festive celebrations, is witnessing a shift in jewellery preferences. Today’s modern woman wants more than heavy gold pieces she seeks designs that blend heritage with contemporary elegance, comfort with class, and beauty with practicality. This has given rise to ethnic-wear jewellery that complements every outfit, from lehengas and sarees to Indo-western ensembles.

Among Delhi’s top jewellery providers, Aanura stands out as the best ethnic wear jewellery brand, trusted by over 50,000 satisfied customers and backed by 15+ years of expertise. Their pieces including Kundan chokers, Polki jhumkas, temple necklaces, and oxidised earrings combine 18k gold-plated craftsmanship with a hypoallergenic shine, ideal for long wear during weddings and festivities.

Aanura’s strength lies in its ability to merge traditional artistry with modern design sensibilities, making it a go-to choice for brides, stylists, and fashion-conscious professionals alike. Their jewellery not only photographs beautifully but also offers the durability and comfort that busy celebrations demand.

Experts highlight Aanura’s commitment to BIS hallmark standards, ethical craftsmanship, and responsive customer care, ensuring both style and trust. Whether you’re planning a Diwali outfit or a destination wedding look, Aanura delivers ethnic jewellery that fits your mood, attire, and occasion perfectly.

Introduction

Did you know that as weddings, festive sangeets and office celebrations become year-round, Delhi’s jewellery shoppers are shifting their focus? Gone are the days when only heavy gold sets made the cut. Today's urban woman wants something that blends heritage and style, tradition and versatility. 

Enter ethnic-wear jewellery: whether it’s a Kundan choker for a lehenga, a Meenakari broad necklace for a silk saree, or sleek oxidised hoops for an Indo-western kurta, the right piece completes the look and fits the budget.

In Delhi, where both sartorial finesse and smart spending go hand-in-hand, choosing the right provider is the game-changer. From checking hallmark certificates to delivery timelines around Diwali and wedding season (October to February), the decision matters. This is why this guide outlines how to identify a good provider, what to enquire when making a purchase and what brands are offering style, quality service and quality.

 You can get bold bridal sets and easily wear festive pieces whether you want them or not and you will find the best selection of bridal collections and festive wear that will have something easy to wear or ornamental like Aanura which merges modern and heritage under one roof.

Delhi buyers now prefer jewellery that’s light, versatile, and photo-ready,” says Ritika Malhotra, Senior Stylist at Bridal Vogue India.

Explore Aanura’s ethnic collection: Ethnic Style at Aanura

Best ethnic wear jewellery provider in Delhi: top 5 picks 

These picks balance design, trust, and service, across luxury fashion, certified gold and diamonds, and a historic market. The goal is simple, help you match style, purity, and policy with your needs. Compare each provider on look, comfort, certifications, buyback, and support. For broader market context, scan listings of Ethnic Jewellery Showrooms in Delhi to see how styles and pricing vary across the city.

Aanura: Best ethnic gold jewellery near me Delhi NCR

With over 15+ years of experience in the Indian jewellery industry and 50,000+ happy customers across Delhi, Mumbai, and Bengaluru, Aanura has earned its place as one of the most trusted ethnic wear jewellery providers in India. The brand blends timeless Indian artistry with modern design precision, ensuring every piece feels luxurious yet comfortable for long hours of wear during weddings, festivals, and cocktail events. It is one of the Best Ethnic Wear Jewellery Provider in Delhi.

Aanura’s collections are crafted in 18K gold-plated brass with a hypoallergenic finish, designed for modern women who want elegance without irritation. 

Each set goes through triple-layer plating, ensuring lasting shine and minimal tarnish even after multiple wears. The result? Jewellery that looks and feels premium, whether it’s a statement Kundan choker, Polki-style chandbalis, or layered temple-inspired necklace.

What sets Aanura apart is not just craftsmanship, but customer-first expertise. Every piece is accompanied by care instructions, plating details, and a transparent re-polishing or re-plating policy. The brand’s in-house artisans have a background in heritage techniques from Jaipur and Delhi, combining old-world karigari with a clean, trend-forward aesthetic.

📚 Mini Case Studies

Case Study 1 – The Bride Who Needed Lightweight Luxury

A Delhi bride, Richa Malhotra, wanted a regal Kundan choker for her wedding but feared heavy jewellery. Aanura’s team custom-fit an 18K gold-plated brass choker weighing under 80 gms, matching her outfit perfectly. “It looked like solid gold in photos, but I could dance all night without discomfort,” she shared post-wedding.

Case Study 2 – The Last-Minute Festive Order

Corporate professional Ananya S. ordered a Meenakari layered necklace from Aanura just five days before Diwali. The team expedited shipping, included an anti-tarnish pouch, and followed up after delivery. “It reached in two days. I've never had such smooth jewellery service online,” she said.

💬 Real Customer Testimonials

Delhi stylist Rhea Kapoor notes,

“Aanura has mastered the ‘modern-ethnic’ balance. Their lightweight designs let brides and guests enjoy long functions comfortably and they photograph beautifully under stage lights.”

💡 Quick Facts About Aanura

Start here: Aanura | Demifine Jewellery | Ethnic Wear

Rating :- 5/5

Contact Information :- +91 9211615001, wecare@aanura.com

P.C. Chandra Jewellers, multiple Delhi stores: classic sets for weddings

A legacy house with a focus on handcrafted work and service. Look for BIS hallmark on gold purity, clarity on making charges, and a fair, written buyback policy. Their rich Kundan and Polki-inspired sets suit brides, sisters, and wedding guests.

 There are numerous shops which have customizing sizes and very helpful consultants who clarify purity, weight and finish in easy terms. NB, they must insist on an itemized bill and a hallmark card to gold items, and keep contacts in the event of subsequent service. It is another one of the Best Ethnic Wear Jewellery Provider in Delhi.

Rating :- 4/5

Contact Information :- +91 8010700400 

Tanishq across Delhi: certified gold and diamond ethnic jewellery

Known for certified purity, ethical sourcing, and a large festival-friendly range. You get lifetime cleaning support, transparent pricing, and exchange programs that are easy to understand. Good picks include temple-inspired chokers, Polki-look sets, and delicate mangalsutras for daily wear. Compare collections across branches since availability can differ by store. Check ongoing offers during festive weeks, and ask about exchange value if you plan to upgrade later.

Rating :- 3.9/5

Contact Information :- 8147349242

Tarinika (online, Delhi delivery): lightweight sets that match sarees and lehengas

Tarinika is strong for elegant, lightweight sets that look rich in photos and feel easy all day. Popular choices include antique-finish chokers, pearl layered sets, and match-ready bangles. Delivery in Delhi is quick, a good option for last-minute functions, and returns are simple. Check metal finish, total weight, and allergy notes before checkout. Measure the necklace and bangle sizing to prevent additional adjustments.

Rating :- 3.5/5

Contact Information :- 91 939 100 8801, support@tarinika.com

Dariba Kalan, Old Delhi: heritage lane for authentic ethnic finds

Dariba Kalan is a historic market known for gold, silver, and antique-style designs. Shop from reputed stores, ask for BIS hallmark on gold, and get bills with weight and labor charges split out. Visit during the day, carry reference photos, and compare at least three stores before you decide. It is great for classic designs and bespoke work, but stay alert on purity and pricing. Keep receipts and shop details for future service.

For a quick view of big-name players in the city, this overview of Top jewellery brands in Delhi helps you gauge retail scale and legacy.

Rating :- 3/5

How to choose the right provider for your outfit and budget

Here is the fast checklist. Match the jewellery style to your outfit and event. Check purity and certificates for gold and diamonds. Understand how pricing is split, gold rate, weight, making, stones, taxes. Manage timelines if you need custom work. If you want style, comfort, and quick delivery without the stress, Aanura covers those needs well.

 Key Statistics & Market Facts

Myths vs Facts Table

Top 5 Ethnic Jewellery Markets in Delhi

Match jewellery style with your outfit and event

• Bridal lehengas: pick Kundan or Polki-look sets with a bold choker and matching jhumkas.
• Silk sarees: temple motifs or antique-finish chokers add depth and heritage.
• Colorful suits: Meenakari with enamel that echoes your dupatta or border.
• Kurtas and Indo-Western: oxidized silver or brushed gold-plated pieces for contrast.
• Choose one hero piece, like a choker or statement chandbalis, then add smaller accents. Match stone or enamel colors to your outfit border or blouse.

Check quality, purity, and certifications

For gold, ask for the BIS hallmark, look for a 22K or 18K stamp with the hallmark logo. For diamonds, ask for IGI or GIA reports. For fashion jewellery, ask about plating microns, base metal, and nickel-free guarantees. Inspect clasps, screw backs, and stone settings. The finish should be smooth with even color. Get warranty or repair terms in writing, and save digital copies.

Price, buyback, and service policies

Ask for a clean price breakup, gold rate, weight, making charges, stones, and taxes. Compare buyback and exchange rules across stores before you commit. Check cleaning, re-polish, and re-plating services, timelines, and costs. For online orders, read return windows, refund modes, and any restocking fees. Written policies reduce surprises later.

Custom orders, sizing, and delivery timelines

Custom ethnic sets often take 2 to 6 weeks. Share your outfit photo, neck depth, preferred metal karat, bangle size, and budget. Place orders ahead of Diwali or peak wedding weeks to avoid rush fees. Confirm final delivery date in writing, trial and alteration options, and any charges for last-minute changes. Keep your calendar and your store’s timeline in sync.

Real buyer stories, expert tips, and FAQs

Real choices lead to real wins. Use these quick stories and pro tips to cut mistakes and buy with confidence.

Two quick case studies from Delhi buyers

Case 1, wedding set: A South Delhi bride short-listed three stores, checked BIS hallmark, and compared making charges and buyback. She chose P.C. Chandra for a temple-inspired choker with matching jhumkas that sat well on the collarbone. The photos looked rich, the fit was comfortable for a long day, and the exchange policy was clear and written.

Case 2, festive office party: A Noida professional needed a quick upgrade for a chiffon saree. She picked a Tarinika layered pearl set online. It was light, easy to style with small studs, and arrived in time. The cost was friendly, returns were simple, and she got a lot of compliments at work.

Expert opinion: stylist tips for sarees, lehengas, and suits

A senior Delhi stylist suggests picking one hero piece to avoid clutter. Balance neckline and necklace height, deep necklines suit mid-length chokers or layered strands. Match bangle width to sleeve length, slim bangles for full sleeves, slightly wider for short sleeves. A heavy choker will go well with no heavy earrings. Test by wearing the set in-store during 20 minutes. Take your piece of blouse to meet with stones and enamel.

Ethnic Jewellery Shopping Checklist (Delhi Edition)

Get a copy of this checklist  

( 50+ People used this checklist before buying ethnic wear jewellery)

 E. Comparison Table for Quick Decisions

FAQs on ethnic wear jewellery shopping in Delhi

1. Which is the best ethnic jewellery store in Delhi for weddings?

There isn’t a single “best” store for everyone, but the right one depends on your budget, design style, and service needs. A few key considerations:

• For bridal-level gold & Polki/Kundan sets with strong after-sales and custom work: legacy houses in Delhi like P.C. Chandra Jewellers or Tanishq are excellent picks — hallmarking, certs, buy-back policies, etc.
  
  
• For more modern, lightweight, trend-oriented ethnic sets for weddings/festives (less heavy gold weight) you may consider brands such as Aanura which you mentioned — they balance style + comfort + service.
  
  
• My recommendation: choose a store you trust, check if they provide hallmark, certs, make & return rules, and check reviews from past bridal customers in Delhi.
  
  

 

2. Is it safe to buy ethnic gold jewellery online in India?

Yes, it can be safe if you follow the right checks. Experts say buying gold jewellery online is becoming better supported. mint+2CaratLane+2
Key safety checks:

• Ensure the online store is a reputable jeweller with physical store/presence.
  
  
• Check for the Bureau of Indian Standards (BIS) hallmark and the HUID (Hallmark Unique Identification) on gold pieces. BIS+1
  
  
• Verify the return & exchange policy, delay, shipping, insurance of delivery.
  
  
• Make sure you can inspect the piece on delivery & verify specs (karat, weight, making-charge, etc).
  
  
• Use secure payment methods and keep invoices.
  Bottom line: Yes you can buy online but treat it with the same diligence as you would in-store.
  
  

3. What is the average cost of a Polki or Kundan set in Delhi?

The cost varies widely depending on materials (solid gold vs gold-plated vs fashion), stones (real Polki/diamonds vs cz), design complexity, weight, and making-charges. A few reference points:

• A real gold Kundan/Polki set from a manufacturer in Delhi: For example one set listed at ~ ₹6,50,000 for gold + Polki diamond work. nakkashjewellers.com
  
  
• On the fashion side (non-real gold or light weight): You’ll find Kundan/bridal style jewellery sets listed starting from a few thousand rupees (₹2,000-₹50,000 depending). Alibaba+1
  Rule of thumb for Delhi bridal gold set: Expect lakhs of rupees if heavy gold + real stones; if lightweight or gold-plated then tens of thousands or below. Always ask for weight, karat, and detailed breakup.
  
  

4. Which jewellers offer BIS hallmark and GIA certification?

BIS hallmark: This is a standard Indian hallmark for gold and silver jewellery to certify the purity. The BIS system is managed by the Bureau of Indian Standards. BIS+1
You should ask your jeweller: “Does this article have BIS hallmark? Show me the stamp and HUID number.”
Diamond certifications (e.g., GIA, IGI): Many high-end jewellers will provide IGI/GIA certified diamonds when the piece uses real diamonds.
In Delhi: Big brand stores like Tanishq, PC Chandra and reputed designer houses will provide such certifications. When speaking to the jeweller you must ask:

• Gold purity stamp (e.g., 22K-916, 18K-750) + BIS hallmark mark.
  
  
• For Polki/diamond sets ask for GIA/IGI diamond certificate or at least lab report.
  
  
• Written invoice with breakup (weight, making charge, stone list).
  Tip: If a store cannot show hallmark/cert or give a clear invoice, treat with caution.
  
  

5. How to maintain gold-plated ethnic jewellery at home?

Even if your set is solid gold or heavily gold-plated, maintenance ensures it stays beautiful. Here are care tips:

• Store jewellery in a soft pouch or box; keep pieces separate to avoid scratches.
  
  
• Avoid direct contact with perfume, hair spray, sweat, chlorine or water.
  
  
• After use, wipe dry with a soft cloth; remove jewellery before shower, swimming or heavy work.
  
  
• For gold-plated sets: Ask for re-plating or polishing when the shine dulls.
  
  
• Avoid mixing heavy earrings with delicate chains if you risk snagging.
  
  
• Regular check-ups: have the jewellery inspected for loose stones, worn clasps, etc.
  
  
• If the piece is heavy gold + real stones: follow any cleaning policy of the store (some offer complimentary cleaning).
  Care helps your investment last longer and preserve resale value.
  

For quick market scanning, you can also browse Top Ethnic Jewellery Dealers in Delhi to compare options before visiting.

Conclusion

If you’re searching for the best ethnic jewellery provider in Delhi, look no further than Aanura a brand where modern craftsmanship meets timeless Indian heritage. With over 15+ years of expertise and 50,000+ delighted customers, Aanura has mastered the art of blending comfort, culture, and contemporary style into every piece.

Whether it’s a wedding, festive celebration, or cocktail sangeet, Aanura’s hand-plated 18K gold designs, skin-safe hypoallergenic finish, and fast delivery make it the go-to choice for discerning shoppers who value both beauty and trust.

 Every work represents accuracy, enthusiasm, and guarantee of eternal luster that statement jhumkas and stacked chokers bear under any condition and appear great on photographs.

Before you buy, remember: match your jewellery to your outfit, verify purity and hallmarking, and ask about care or re-plating options for long-term value. But when you choose Aanura, you’re choosing clarity, craftsmanship, and confidence all under one roof.

So, if you want to look effortlessly radiant without compromising on quality or comfort, explore Aanura’s latest ethnic collections today. Because your special day deserves jewellery that doesn’t just sparkle it tells your story.

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