Demi-fine jewellery is where everyday style meets lasting quality
Aanura is a premier demi-fine jewellery brand dedicated to offering affordable luxury for fashion-forward women. We believe jewellery should empower you to express your unique style confidently every day without compromising on quality. At Aanura, our carefully crafted collections blend timeless elegance with modern design, making luxury accessible and wearable for all occasions.
Meet Our Founder
Aanura was founded by Aruna Yadav, a visionary who always believed jewelry is more than just adornment, it’s a reflection of emotions, milestones, and personal stories.
Her journey began with a simple thought: “Why should a trusted one-stop destination for jewelry across ethnic, western, demi-fine, silver, and even lab-grown diamonds be missing from our lives?” She wanted to create a brand where elegance and durability meet affordability, making every piece not just an accessory, but a companion for life’s big and small moments.
Beyond Aanura, Aruna also founded SD Campus, an ed-tech platform empowering students through knowledge and opportunity. Her leadership across diverse ventures reflects her dedication to building brands that inspire, uplift, and make a difference.
With her vision, Aanura continues its mission of making jewelry versatile, accessible, and timeless so that every beginning feels like a Shubharambh, and every moment shines with its own sparkle.nue to shape Aanura’s mission to make luxury accessible, helping every person to feel stylish and empowered every day.
Our Mission
Our mission is to empower individuals from all walks of life by providing beautifully crafted demi-fine jewellery made with lab-grown diamonds and sterling silver. We bring together quality, affordability, and style to make luxury accessible helping each person feel confident, elegant, and uniquely themselves every day.
About The Brand Store
Aanura is a leading demi-fine jewellery brand dedicated to creating original, eye-catching designs crafted with exceptional quality. All our pieces are thoughtfully designed in-house at our Noida-based headquarters.
If you’re in Noida, we’d love for you to visit our store located at 16, Sector-5, Rajender Nagar, Sahibabad,Ghaziabad, Uttar Pradesh, India, 201005
Our demi-fine jewellery is designed for everyday wear and effortless layering. Each piece reflects the pinnacle of self-expression, perfect for stacking and styling your unique look.
Frequently Asked Questions
Q1. What is demi-fine jewellery, and how does it differ from fine or costume jewellery?
Answer: Demi-fine jewellery offers a luxurious look without the high price of fine jewellery. Made from quality materials like 925 sterling silver or stainless steel and plated with durable layers of precious metals, demi-fine pieces are designed for everyday wear. Unlike costume jewellery, they combine affordability with lasting elegance.
Q2. Is Aanura jewellery safe for sensitive skin?
Answer: Absolutely! Aanura jewellery is hypoallergenic, free from nickel and brass, and made with skin-friendly materials to prevent irritation. Our pieces are designed so you can wear them comfortably, even if you have sensitive skin.
Q3. How should I care for my Aanura jewellery to ensure its longevity?
Answer: To keep your Aanura jewellery looking its best: avoid contact with harsh chemicals, perfumes, and lotions; remove jewellery before swimming, bathing, or exercising; store pieces in a cool, dry place such as a soft pouch or box; and clean gently with a soft cloth to remove tarnish or fingerprints. Proper care will maintain its shine and quality for years.
Q4. Do you offer international shipping?
Answer: Yes, Aanura ships worldwide! We deliver securely to over 200 countries, ensuring your order is tracked from our Noida headquarters right to your doorstep.
Q5. Why should I choose Aanura jewellery?
Answer: Aanura is dedicated to delivering high-quality demi-fine jewellery that combines timeless elegance with everyday wearability. Our pieces are crafted with precision and designed to empower you to express your unique style confidently. With a focus on durability, affordability, and stunning design, Aanura jewellery is perfect for those who want luxury that fits seamlessly into their daily life.
Q6. Can I wear Aanura jewellery every day?
Answer: Yes! Aanura jewellery is crafted for daily wear. Using premium stainless steel and long-lasting plating, our designs are resistant to tarnish and scratches, making them durable enough for everyday use while still maintaining their elegance.
Q7. Do Aanura jewellery pieces tarnish easily?
Answer: No. Aanura jewellery is crafted from stainless steel with high-quality plating, making it highly resistant to tarnishing and discoloration. With proper care, your jewellery will retain its shine and beauty for years.
Q8. Are Aanura jewellery pieces suitable for gifting?
Answer: Definitely! Aanura jewellery makes a thoughtful and timeless gift for loved ones. Each piece comes in elegant, ready-to-gift packaging, making it perfect for birthdays, anniversaries, festivals, or spiritual occasions.
Q9. What makes Aanura jewellery different from other brands?
Answer: Unlike fast-fashion accessories, Aanura focuses on demi-fine jewellery—balancing luxury and affordability. Our hypoallergenic, tarnish-resistant pieces are thoughtfully designed, blending cultural inspiration with modern style. This unique approach makes us stand out in the jewellery market.
Q10. How do I find the right size or fit?
Answer: Our product pages include detailed size guides for chains, pendants, and bracelets to help you choose the perfect fit. If you’re unsure, our customer support team is always ready to guide you in selecting a piece that suits your preferences.
