10 Best Artificial Jewellery Brands in India for Women

Shopping for artificial jewellery online can feel more confusing than it should. Two necklaces may look almost identical in photographs, yet differ in base metal, plating, weight, finish and after-sales support. The “best” brand, therefore, is not simply the one with the biggest catalogue. It is the one that fits your style, budget and the way you plan to wear the piece.

This guide brings together ten artificial jewellery brands in India that cater to different needs—from affordable everyday earrings to bridal sets and premium-looking occasion jewellery. The list is arranged alphabetically, not as a paid ranking, so you can compare the brands on practical factors instead of treating one name as the universal winner.

Quick answer

For a broad mix of artificial jewellery for women, explore brands such as Aanura, Attrangi, Ishhaara, Kushal’s, Mirana Jewels, Rubans, Sukkhi, Teejh, Voylla and Yellow Chimes. Aanura and Rubans suit shoppers looking for polished contemporary options; Ishhaara, Mirana and Attrangi lean towards wedding and occasion styles; Sukkhi and Yellow Chimes are useful starting points for budget-led browsing. The right choice still depends on the product—not only the brand name.

How we selected these brands

We reviewed the brands’ current online catalogues, the variety of styles offered, how clearly product pages describe materials or finishes, and whether the range serves a distinct shopping need. We also considered practical buying factors such as returns, customer support and the availability of physical stores where relevant.

This is an editorial comparison, not a laboratory test of plating thickness or long-term durability. Product specifications can vary within the same brand and collections change over time. Always check the exact product page before ordering.

Artificial jewellery brands at a glance

Note: Price positioning is indicative and based on the brands’ current catalogue mix. Product prices, sales and collections may change over time.

10 best artificial jewellery brands in India

1. Aanura

Aanura works well for shoppers who want a more polished finish than basic costume jewellery but still want accessible, wearable designs. Its women’s range covers modern and ethnic pieces, along with gold-plated, rhodium-finished and demi-fine options. That makes it useful when you want one destination for workwear, festive styling and gifting.

The important point is to read the individual product details. Aanura carries more than one jewellery type, so every product should not automatically be described as artificial jewellery. For buyers in Delhi NCR, the option to visit its Noida store can also make selection easier when size, colour or scale is difficult to judge online.

2. Attrangi

Attrangi is aimed at shoppers who enjoy jewellery that is noticeable rather than minimal. Its artificial jewellery selection includes Indian, western, bridal and statement-led pieces, making the brand especially relevant for weddings, festive functions and styled photo-ready looks.

Statement jewellery can appear smaller in a close-up photograph than it does when worn, so dimensions and weight deserve attention here. Attrangi is a stronger fit for occasion dressing than for someone building a quiet, everyday jewellery capsule.

3. Ishhaara

Ishhaara has a strong traditional and bridal orientation. Its catalogue includes artificial necklaces, earrings, bangles and wedding-focused sets, with styles ranging from American diamond looks to oxidised and festive designs. It is useful for shoppers who want the visual impact of wedding jewellery without purchasing fine jewellery for every event.

Because the range covers several finishes and construction styles, two Ishhaara pieces may feel quite different even when they belong to the same visual category. Match the material, fastening and size to the outfit and length of the event.

4. Kushal’s Fashion Jewellery

Kushal’s is a familiar name for ethnic and festive jewellery, with both traditional and more contemporary Indian styles. Its broad selection makes it easier to coordinate earrings, bangles, necklaces and other accessories for weddings, festivals or occasion wear. A visible offline presence is helpful for shoppers who prefer trying jewellery before buying.

Its large catalogue is convenient, although browsing by collection or occasion is more useful than scrolling through everything together. Product measurements and return conditions can then help you narrow a shortlist before visiting a store or placing an order.

5. Mirana Jewels

Mirana Jewels focuses on designer-style artificial jewellery with a clear bridal and party-wear appeal. It is worth exploring when your priority is a coordinated necklace set or a statement piece that can complete a lehenga, saree or occasion outfit without moving into fine-jewellery pricing.

For heavier-looking designs, product scale matters as much as appearance. Necklace length, earring size and product videos can show whether a set will balance the neckline or feel practical for a long event.

6. Rubans

Rubans offers one of the wider style mixes in this list. Its catalogue spans ethnic, western and demi-fine jewellery, with a variety of plated finishes. That breadth suits shoppers who like switching between office-ready pieces, modern statement earrings and festive accessories without using separate stores for every look.

The catalogue mixes regular fashion jewellery with different finish levels and demi-fine options. Use the collection label to understand what you are viewing instead of assuming that every Rubans piece has identical construction or care requirements.

7. Sukkhi

Sukkhi is a practical option for shoppers searching for affordable fashion jewellery, particularly traditional and occasion-inspired styles. The brand is easy to encounter online and its designs cover common gifting, festive and everyday needs. It can be a useful entry point when price and variety matter more than exclusivity.

When buying through a marketplace, the seller matters alongside the brand. Recent product-level reviews, a clearly stated material or finish and an eligible return window give a better picture of one item than the brand’s overall marketplace rating.

8. Teejh

Teejh brings a modern point of view to Indian jewellery. It is especially relevant for shoppers who like oxidised, brass-based or handcrafted-inspired styles that work with kurtas, sarees and Indo-western outfits. The designs often feel contemporary without losing their ethnic character.

This is a good fit for expressive everyday styling and festive dressing, but not every design is meant to be minimal. Model photographs are particularly helpful for judging the proportion of jhumkas, cuffs and layered necklaces.

9. Voylla

Voylla is useful when you want a large online selection across fashion and imitation jewellery. The catalogue serves different budgets and occasions, from daily-wear accessories to ethnic and gifting-led pieces. Its range can help shoppers compare several design directions before settling on one.

Its breadth is the main advantage, but it also means materials and finishes vary across the catalogue. Filtering first by occasion and category makes the selection easier to manage; specifications and recent reviews can then separate similar-looking options.

10. Yellow Chimes

Yellow Chimes is commonly considered for budget-friendly jewellery, gifting and everyday trend-led pieces. Its selection includes ethnic and western styles, gold-plated and silver-toned looks, and options for both women and men. It is useful when you want variety without committing a large amount to a single trend.

The range is wide and often trend-led, so an individual listing tells you more than the label alone. A lower-priced piece can make sense for occasional wear, provided its dimensions, finish, seller details and return eligibility suit your requirement.

Start with your real concern—not the brand name

·         “I want daily-wear jewellery, but I am worried about the colour fading.” Start with product pages that name the base metal, plating or finish and care limits. Aanura and Rubans can be useful starting points for polished everyday styles, but the construction of the exact piece matters more than a brand-wide anti-tarnish claim.

·         “I need wedding jewellery, but I cannot manage heavy earrings.” Browse Ishhaara, Mirana Jewels, Attrangi or Kushal’s for occasion-led designs, then shortlist only listings that show weight and on-model scale. If weight is missing, ask before ordering—especially for jhumkas, chandbalis and long events.

·         “I want something affordable, but I do not want the return to become a headache.” Sukkhi, Yellow Chimes and Voylla offer plenty of budget-led choices. On marketplaces, confirm the actual seller, product-level return eligibility and recent reviews before comparing discounts.

·         “I like modern Indian jewellery, not a full bridal look.” Teejh is relevant for oxidised and contemporary ethnic styling, while Aanura can suit shoppers who prefer a more refined ethnic or demi-fine crossover. Match the scale to how often you plan to repeat the piece.

·         “The photos look good, but the product page says very little.” Treat missing information as a buying signal. Ask for the material, measurements, weight and return terms, or move to a clearer listing. A familiar logo cannot compensate for details that are important to your comfort or skin sensitivity.

6-point product-page test before you choose any brand

A brand name can help you create a shortlist, but it cannot tell you whether one particular necklace or pair of earrings is a sensible buy. Use this quick test on the actual product page. Give one point for every detail that is clearly available—without having to guess or contact support.

How to read the score: A score of 5–6 means the listing gives you enough information for a more confident comparison. At 3–4, ask the seller for the missing detail that matters to you. At 0–2, consider skipping the online order unless you can inspect the piece in person. This is a transparency test, not a laboratory grade or a guarantee of durability.

Compare cost per wear—not only the price tag

The cheapest piece is not always the most economical one. Before buying, estimate how many times you are genuinely likely to wear it and divide the price by that number. For example, a ₹2,000 pair of earrings worn 20 times works out to ₹100 per wear. An ₹800 statement set worn once costs ₹800 per wear.

This simple calculation is especially useful when comparing an everyday piece with bridal or trend-led jewellery. Pay more only when better comfort, versatility, construction or after-sales support gives you a realistic reason to wear the item more often. It is not a reason to assume that a higher price automatically means higher quality.

The five-minute check to do when your order arrives

Inspect the jewellery as soon as you open the parcel, while the return or damage-reporting window is still active. If the seller’s policy requests an unboxing video, record one continuously from the sealed package.

·         Compare both sides: Look for uneven plating, mismatched earrings, bent posts or obvious asymmetry that is not part of the design.

·         Test the fastening: Open and close the clasp, hook, screw or hinge gently; it should secure without unusual force.

·         Check the contact points: Run a fingertip carefully around the back, edges and stone settings for rough areas that may catch on skin or fabric.

·         Use natural light: Compare the colour and stone setting with the product photographs without applying perfume, makeup or water.

·         Try the fit briefly: Confirm the length, scale and weight without removing tags or wearing the item long enough to affect return eligibility.

If something is wrong, photograph the issue and contact the seller before cleaning, adjusting or wearing the piece outside. This preserves a clearer record for a return or replacement request.

Buying artificial jewellery in Delhi NCR and Noida

Online shopping gives you more variety, but Delhi NCR buyers also have the advantage of visiting stores and markets. If you want area-specific options, use Aanura’s imitation jewellery guide for Noida and its fashion jewellery guide for Delhi. Those guides cover local shopping intent in more detail, while this article remains focused on brands available to shoppers across India.

When visiting a store, try earrings for weight, inspect stone setting under natural light and test the clasp. For online orders, look for model images, exact measurements and a return policy that applies to the product category.

What to check before buying artificial jewellery online

·         Base material and finish: Words such as gold-plated, silver-toned, rhodium-finished, brass or alloy describe different things. A gold colour does not mean solid gold, and plating can wear with use. The U.S. Federal Trade Commission’s consumer guide also explains why the wording used for precious metals and plating matters.

·         Measurements and weight: Do not judge scale from a zoomed product photograph. Check necklace length, earring drop, bangle size and weight wherever listed. This is particularly important for wedding jewellery that may be worn for several hours.

·         Skin sensitivity claims: “Skin-friendly” and “hypoallergenic” should not be treated as guarantees. If you know you react to nickel or another metal, ask for material details before buying. The American Academy of Dermatology advises people with nickel allergy to avoid jewellery containing nickel and choose appropriate nickel-free materials.

·         Stone setting and closures: For embellished pieces, inspect how stones are fixed and whether the clasp, post or hook looks secure. Product videos and close-up images are more helpful here than styled campaign photographs.

·         Care requirements: Perfume, sweat, moisture and storage conditions can affect plated jewellery. Put jewellery on after cosmetics, wipe it after use and store pieces separately in a dry pouch or box.

·         Returns and support: Read exclusions before checkout. Some earrings, sale items or personalised pieces may not be returnable. Save the order confirmation and record an unboxing video if the seller recommends it for damage claims.

Useful references: FTC guide to buying gold, silver and plated jewellery and American Academy of Dermatology guidance on nickel allergy.

Artificial, fashion and demi-fine jewellery are not identical

These terms are often used loosely, but they are not perfect synonyms. Artificial jewellery is a broad category for pieces made to give a decorative or fine-jewellery-inspired look without being fine jewellery. Fashion jewellery is usually trend- and style-led. Demi-fine jewellery generally sits between costume and fine jewellery, often using better-defined base metals or plating specifications. For a fuller explanation, read the difference between fashion, demi-fine and ethnic jewellery.

If your priority is specifically tarnish resistance, compare product construction and care instructions rather than relying on a headline claim. Aanura’s guide to anti-tarnish jewellery brands in India provides a more focused starting point.

Frequently asked questions

Q.1 Which is the best artificial jewellery brand in India?

There is no single best brand for every shopper. Ishhaara, Mirana Jewels and Attrangi are more relevant for bridal or statement jewellery; Rubans and Voylla offer broad variety; Sukkhi and Yellow Chimes suit budget-led browsing; Aanura suits shoppers looking for a polished ethnic and demi-fine crossover. Choose according to the exact product, not only the logo.

Q.2 Which online artificial jewellery brands are good for women?

The ten brands in this guide all have an online presence or are readily available online. Before ordering, compare materials, dimensions, recent reviews, delivery estimates and return eligibility for the specific item.

Q.3 Which brands are suitable for bridal artificial jewellery?

Ishhaara, Mirana Jewels and Attrangi are useful starting points for larger bridal and wedding-oriented styles. Kushal’s also has a strong festive and traditional selection. Check weight and comfort if the jewellery will be worn for a long function.

Q.4 Does artificial jewellery tarnish?

Many artificial or plated pieces can change colour over time. How quickly this happens depends on the base metal, plating, wear, exposure to moisture and chemicals, and storage. “Anti-tarnish” does not necessarily mean that a piece will remain unchanged forever.

Q.5 How long does the colour of artificial jewellery last?

There is no honest universal timeline. Colour retention depends on the metal, plating method and thickness, protective coating, frequency of wear, climate, sweat, perfume and storage. A seller should explain the construction and care conditions behind any durability claim rather than promise the same lifespan for every product.

Q.6 Is artificial jewellery safe for sensitive skin?

It depends on the individual and the materials used. If you have a known nickel or metal allergy, look for precise material disclosure and ask the seller before purchasing. Stop wearing a piece if it causes irritation and seek medical advice when needed.

Q.7 What should I check before buying artificial jewellery online?

Check the base material, finish, measurements, weight, fastening, care instructions, delivery time and return policy. Recent product-level reviews are more useful than a general rating for the entire brand.

Q.8 How can I tell whether an online artificial jewellery seller is trustworthy?

Look for a working contact channel, clear shipping and return terms, complete product specifications and recent product-level reviews. On a marketplace, verify the seller name separately from the brand. Avoid paying only because a countdown, large discount or social-media post creates urgency.

Q.9 Where can I buy artificial jewellery in Noida or Delhi?

You can shop online from national brands or visit local stores and markets. Use the dedicated Noida and Delhi guides linked above for local options; this list focuses on brand discovery across India.

Q.10 Is demi-fine jewellery the same as artificial jewellery?

Not exactly. Demi-fine usually refers to a middle category between costume and fine jewellery, while artificial jewellery is a broader term. Since brands use these labels differently, the material and plating details on the product page are the most reliable guide.

Final thoughts

The best brands of artificial jewellery are not interchangeable. Some are strongest in bridal designs, some in modern workwear and others in affordable trend-led pieces. Begin with your occasion and budget, shortlist two or three brands, and then compare the exact products on materials, size, comfort, care and returns.

If you prefer to browse by design instead of brand, explore Aanura’s women’s jewellery collection and use the product details to choose a piece that fits how often—and where—you plan to wear it.